Role

Head of Digital Marketing – Edinburgh

Head of Digital Marketing – Edinburgh
Hybrid working
 
Exception is an innovate digital solutions company transforming organisations to improve services, reduce costs and to modernise, digitally.
 
We provide better access and flexibility for data both in terms of analysis and reporting, the optimum cloud migration and we transform legacy systems effectively Our specialist tools and accelerators also ensure the most cost-effective solutions for our customers.  
 
As part of the company's ambitious growth plans we’re looking for a Head of Digital Marketing. Reporting directly to the MD your responsibilities will include:
 
Accountabilities:
  • Develop and manage the external communications strategy for the company
  • Produce annual marcomms strategy and implementation plan
  • Support development of all Exception marketing copy
  • Work closely with key stakeholders to promote and support key activities for sales, PR and recruitment activity
  • Ensure that external facing media are fit for purpose and convey the appropriate image for Exception
  • Liaise with external agencies and suppliers as necessary for discrete projects
  • Produce and update a range of approved templates for company literature
  • Develop the Exception brand and promote internally and externally
  • Ensuring all content is consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, and print
  • Generate ideas, create content and execute marketing campaigns
  • Analyse, review, and report on effectiveness of such campaigns
 
Essential:
 
  • 5 years minimum experience of business to business digital marketing
  • Hands-on experience of managing successful multi-channel marketing campaigns from start to finish (including email and social media)
  • Excellent written English and copy editing skills
  • Numerate and able to interpret data and statistics, proficient in excel and database use
  • Excellent interpersonal and team-working skills
  • Experience of leading virtual teams
  • Excellent organisational and project management skills
  • Able to think creatively to solve problems, and demonstrate sound judgement
  • Knowledge of IT Marketplace
 
 
Desirable:
 
  • Diploma or Degree in Marketing
  • Experience of design, brand management and corporate identity
  • Knowledge of the IT and consulting sectors
 
 
Employee Benefits
 
As well as all the usual stuff (competitive salary, pension, holidays etc.), here are some of the benefits you can take advantage of when you join our team.
  • An extra day off to celebrate your birthday (it is an important day after all)
  • The option to take a couple of days leave to support a charity or a community initiative of your choice, paid for by us
  • Full Private Medical Healthcare which can also cover your family if you wish
  • Yearly flu inoculation and any covid-19 top-ups available privately
  • Life Insurance
  • Enhanced parental pay
  • Cycle to work scheme
  • Opportunities to learn and develop and gain appropriate accreditations
  • A culture that promotes respect, creativity, openness and is inclusive for all
  • The opportunity to excel at what you do